HEVC/H.265 was a popular topic since last year and if you've spent any time at
ABTA, NAB, IBC or TV Connected, you'd feel that HEVC/H.265 is still hot, yet
cloud is the new star. Ratified as International Standard in January 2013, now,
nearly two years after its release, is HEVC/H.265 Streaming still hot? Well, we
saw many demos of HEVC/H.265 streaming set-top boxes in exhibitions such as ABTA,
NAB, and IBC, and the answer is definitely is yes.
HEVC/H.265
is the successor codec to AVC/H.264, and it’s designed to deliver two key
benefits. First, deliver equivalent quality to H.264 at approximately 50
percent the data rate. Second, HEVC/H.265 can also enable larger resolution
movies, whether 2K, 4K or ultimately 8K. At the recent Streaming Media East
conference in New York City, Mark Cousins, senior product manager for Elemental
Technologies, said "The interest is really in bandwidth reduction, as
opposed to improving quality, HEVC offers between 40 and 50 percent reduction
in bandwidth for the same quality, and that seems to be the focus that
customers are on. The degradation as bits become unavailable is also much more
pleasant to the eye."
Last
year or say half year ago, most people are still waiting for 4K content. But
now, the entire world is preparing for the HEVC TV world. Here is a list of
some news.
The
fever of HEVC/H.265
brings free blood to STB. STB suppliers are all busy promoting their HEVC/H.265
STBs. China, the largest STB OEM and/or ODM country in the world, exported
about 80% of world STBs in 2014. If one is care about TV industry, than it is
not difficult to find out that this year’s promotion is all about 4K, HEVC and H.265.
Take SDMC as an example. SDMC is one of the leading OEM/ODM STB suppliers in
China. It launched a series of HEVC/H.265 STBs this year, including both OTT
STBs and hybrid STBs. A more persuasive proof would be a report given by a
research company called ABI Research. It revealed that Worldwide Ultra HD
capable set-top box shipments will reach 48 million by 2020 and the market for
HEVC STBs will rise even further to 88 million units.
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