A set-top adnroid box
is your mechanism for interacting with the content, the operator can design
the entire look and feel. They can manage your experience and keep you watching
longer.
Being an app on a TV makes you one of dozens or hundreds of other apps
on that TV. How do you stand out, how do you ensure the consumer doesn't press
"Exit" and leave your experience?
No single android device behaves exactly like another so you have to
test each device you want to target. It is easier to have your own device and
just develop once for that device.
Not everyone has
an android TV, so you still need a set
top box. In my experience if a customer has to be asked "what model of
TV do you have?" their answer will often be "It's a silver Sony
one" or "It's a black LG one", and so asking them to tell you
its capabilities is doomed to failure. You might have an android app available
in the market place but that has other issues highlighted in the next section...
Comments
Post a Comment