Big data, also
known as mega data, refers to the diverse massive high growth rates information
assets that have a stronger decision-making power, sharper insight and process
optimization ability under new data process mode.
In The Rise of
Big Data, Kenneth
Neil Cukier and Viktor
Mayer-Schoenberger pointed out that instead of
using random large data (sampling) as a shortcut to analysis, Big Data use data
to analysis and process. 4V features of big data are Volume, Velocity, Variety,
Value .
According to
Rapid TV News, the potential of large data in the field of television is very
promising, but has not been fully utilized. However, Gfk latest report outlined
a prosperous future.
PS: GfK Group
is headquartered in Nuremberg. Germany GfK Group, with 80 years of development
history, today has more than 10,000 full-time employees. It is one of the
world's top five market research companies.
In Gfk’s
latest report ‘Big Questions, Big Answers: Will harnessing smart data for
audience analytics save the broadcast industry?’, Gfk points out that companies
are offering more subscription-based and registration services and collecting
vast amounts of data about users, however, most of the potential is still have
not been utilized.
As a leader in
digital video industry, SDMC has been committed to cloud data and make full use
of cloud computing in the actual scene in the broadcast industry. "Providing
world's leading new media end to end solution. Creating first-class value-added
operation platform." is the company's corporate objectives.
The
back-office end-to-end solution based on cloud media and cloud computing
technology, use advanced digital TV technology, network technology, as well as
the Internet channel and computers, mobile phones, digital televisions and
other terminal to provide users with audio, video, news , and other services.
Its front-end
system provides live, on-demand, news, pictures and other information to meet
the various users needs in education, recreation, entertainment, providing
operators controllable, operational-able, manageable and scalable service
platform. It can cover a variety of industry, such as home, hotel, securities,
business, e-government, online advertising, banks, hospitals, schools,
intelligent community, online education and training. It integrates large data
collection and storage, real-time advertising precise delivery, and interactive
advertising and shopping, to achieve a user behavior analysis and network
condition analysis.
\
Its
intelligent terminals capable of receiving high-definition television, network
television, information and media advertisements; support mobile phone, tablet,
PC and other terminal equipment, audio and video content of multi-screen
interactive, multi-screen sharing, remote control handset intelligent set-top
boxes; integrated digital video content over copyright protection DRM.
SDMC R&D
and Special Adviser KevinZhang said: "Cloud computing and cloud data has
long been obtained before the industry at present, it is no exaggeration to say
that almost the majority of companies are involved in a class of related
corporate research and testing of cloud computing and cloud data, but due to
the huge amount of data amd technical difficulties, there are a lot of things
need to win a step by step implementation. There are some key issues and
challenges, especially in rapid TV consumption patterns. "
Kevin Zhang
said the establishment of a basic data model has many challenges. In fact,
these challenges include data types, television viewers diversity, and
increasing numbers television viewers, the major operators need to turn to more
powerful behavior analysis data from the simple earning assets, so as to better
understand the television audience, and therefore to deal with content
management providers and the Advertisers' needs.
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