The TV market is constantly changing, and modern users expect more features like voice controls, personalized recommendations, and app stores. In recent years, Android TV and RDK-based set-top boxes (STB) have proven particularly popular among pay-TV operators in such a trend.
We offer this article to operators tending to know more about Android TV and RDK in order to choose the right platform strategy for their OTT offerings.
What is Android TV?Android TV is a platform based on Android OS and developed by Google for multimedia devices including set-top boxes. Out of the box, it comes complete with an app store, preloaded apps, voice control, personalized recommendations, and a UI.
PROS of Android TV for Operators- Faster time to market and lower development cost
- Rapid innovations of features and functionality
- Operator tier Launcher or Reference UI and TV Launcher
- Revenue sharing on apps
- Netflix and other popular OTT services with a Google Play app out of the box
- Rich content from GTVS(Google TV Service) to complement operator’s content offer, which allows them to offer end-users access to third-party services, while keeping in their environment
- All broadcast services over cable, satellite, terrestrial (DVB-T/T2, ISDB-T, ATSC), IP, and OTT support
Android TV Market TrendGoogle's Android TV platform is growing rapidly, and it has been deployed by more than 170 pay TV operators since 2016 in over 60 countries. Moreover, Android TV and Google TV were reported to have over 110 million monthly active devices in 2022, 30 million devices more in less than a year.
RDKThe RDK(Reference Design Kit), according to RDK, is a fully modular, portable, and customizable open source software solution that standardizes core functions used in video, broadband, and IoT devices. RDK-V (Reference Design Kit for video) is an open-source software platform for set-top boxes, smart media devices, and video services.
PROS of RDK for Operators- Open source license free middleware stack
- Cloud-based backend handling the life-cycle and app store
- Royalty-free software; eliminates redundant development on common features
- Developed by operators, for operators; includes features such as real-time feature control, device telemetry & secure code download
- RDK users contribute new improvements & the entire RDK community benefits
- RDK scale attracts new innovation & ensures a healthy ecosystem
Android TV VS RDKWelcome to contact our experienced team at contact@sdmctech.com to discuss how we can help you to quickly deploy your digital TV services.
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