China’s TV Box Market Analysis And Prospects

China 's tv Box Market Analysis And Prospects released by China Industry Research Network shows that, China's tv box has developed rapidly in recent years . Because the set-top box industry, resource supply or product demand is undergoing a series of changes, making the industry gradually being transferred from other countries or regions to China for production and manufacturing. China has become the world's largest set-top box manufacturing center.

In 2011, China's digital tv box market reached 1.5496 million units. In 2002, China's set-top box market continued to maintain steady growth. Cable tv boxes still occupy an absolute dominant position. The development scale of the live satellite tv box market is still far from the government planning.  The development of terrestrial set-top box  is lower than market expectations. IPTV tv box market size continues to grow. OTT TV box sprung up suddenly. From January to September in 2014, the total number of high-definition set-top boxes increased by 26.779 million units, accounting for 60% of the new set-top box market. At the end of the first quarter of 2015, China's set-top box market has reached 350.5 million units.  it grew by more than 20% for years.

Category	Set-top box	Function	Operators
Digital Set-top Box	Cable digital set-top box	Receive cable television network  transmission over the digital TV  program signal, convert it into  an analog signal, making the client's analog TV can watch digital TV	Broadcasting  Operators
	Terrestrial digital set-top box	Receive the TV signal transmission  tower to transmit the digital television program signal, convert it into an analog signal, so that the client's analog TV can  watch digital TV
	Satellite digital set -top box	Receive live satellite transmission of digital TV program signal,it will  be converted into analog signals, making the client's analog TV can watch digital TV
Network set - top box	OTT Set-top box	Connected to the TV and the Internet,  allowingusers to use television to receive Internet video content and interaction,  generally with Internet search, shopping,  games and other derivative functions.  At present, most OTT set-top boxes  ​equipped with Android system.	Internet operators;  telecom, Broadcasting  operators have begun  to try IPTV + OTT and  DVB + OTT
	IPTV Set-top box	Can be connected to the TV and  broadband network, provide similar services like OTT set top box , the difference is:  1,The content that IPTV set-top box provides  isn't richer than OTT set-top box, but it can  provide live content;  2,provide IPTV and OTT content required license;  3,The IPTV program is transmitted by the operator controlled private  network, and the OTT program is  transmitted over the Internet.	telecom operators

In the face of the huge set-top box market, China TV box manufacturers are already planning ahead. They are more optimistic about the relatively mature developed countries market. Its products have been exported to the United States, Europe, the Middle East and other countries and regions. With this great opportunity,  China's domestic and overseas manufacturers have poured into this industry. Cable set-top box shipments are still concentrated in the influential of a number of first-line brands, such as SKYWORTH, JEZETEK, CHANGHONG, YINHE and COSHIIP, etc. Some set-top box manufacturers’ shipments show a latecomer advantage, such as SDMC, UNIONMAN and BOXSAM, whose market performance is remarkable as a set-top box market competition effective participants. 

Set-top box has gradually become the leader of home entertainment. With the diversification of business development, set-top box function is more and more complex, more and more integration, and replacement speed of new product  will be accelerated. Smart set-top boxes will become intelligent devices between TV, network and various applications, providing comprehensive information services for family such as communications, entertainment, home appliance control, security and so on. It is expected that in the next 10 years or longer, set-top box will play an increasingly important role in China's digitalization process. The market has great potential.

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